Name is a foundation of your brand. Once in the market, your brand name will greatly determine your position in the fight for consumers. Far more than just a series of letters, a successful brand name can help your product survive for a long time if it is able to stand the test of time.
Aside from making sure that consumers from all ethnic backgrounds understand and relate to your product it is highly important that you come up with a brand that's timeless, unforgettable and easy to market.
Recognising that the brand needs to complement the overall core values of your company and to steal you a competitive edge over your customers we work with you to enhance your brand by providing insurance solutions.
An interesting insight into how some of the leading brands fared in Britain when surveyed into can be found in the following link.
We recognise leading brands commission their own surveys - either in-house or externally. The common themes from such surveys seem to suggest that the customer's buying decision is not solely determined by price, other key important factors include after sales service and the availability of a warranty and key budgetary concerns relating to affordability, availability of finance and financial worries relating to factors likely to interrupt income streams such as disability and involuntary unemployment.
We cannot alleviate all of these concerns but we can provide solutions to eradicate some of them, in particular warranty, disabilty and involuntary unemployment. This will enhance the benefit of your product offering, increase brand awareness and more than likely steal you a competitive edge.
Please contact us for further information.